Great Ideas of Humanity: One of a Series Exhibited in Hong Kong & Chicago

img-feature-2.jpg

In 1952, Encyclopedia Britannica published Mortimer Adler’s monumental Great Books of the Western World series—431 works by 71 authors—covering core ideas of the Western canon. Inspired by these works and with a desire to engage the general public in cultural discourse, Walter Paepcke, founder of Container Corporation of America, initiated an unprecedented advertising campaign entitled the Great Ideas of Western Man. Great Ideas provided a platform for people such as Paul Rand, Max Bill, Herbert Bayer, Saul Bass, and René Magritte to bring attention to celebrated thinkers such as Mark Twain, Alfred North Whitehead, and Theodore Roosevelt.

With reverence and enthusiasm, the Chicago Design Museum is renewing this historic series. Our reprise, the Great Ideas of Humanity, is an acknowledgment of the increasing globalization or our world and resulting cross-pollination of ideas, philosophies, societies, and culture. In this spirit, we are connecting contemporary artists with important thinkers, to create new a new series of advertisements, displayed in public areas throughout the city and internationally. We consider this the start of something more—more ideas, more conversations, and more discovery.

img-home-greatideas.jpg

GreatIdeas_HongKong_013.jpg
The Patternbase on Lucy Larcom
008—2016

Lucy Larcom was an American poet, abolitionist, and teacher. She was born in Beverly, Massachusetts, in 1824, the ninth of ten children and died in Boston in 1893.

Exhibited at Business of Design Week, Hong Kong

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s